Hashira Studios / Commercial

Burn it All Campaign

Dallas, TX / 20258 photographs

About the project

Shot in the dead of winter in Dallas, Burn It All is a visually explosive campaign for Hashira Studios’ new hoodie and pant drop. Conceived by creative director Julio Sanchez, the project explores the theme of toxic love set against a backdrop of surreal destruction — including nuclear blasts and a city seemingly engulfed in flames.

I led the photography, lighting, editing, and video direction, working closely with models Bethany and Andrew to capture moments that felt intense and cinematic. Despite shooting in 20-degree weather and struggling to start a frozen generator mid-shoot, we pushed through and created some of our most evocative imagery yet. Josh Tran assisted on set with lighting and gaffing to help bring the chaos to life.

Credits:
Photography, Video, Lighting, Editing – Peter Sanjur
Creative Director – Julio Sanchez
Assistant / Gaffer – Josh Tran
Models – Bethany & Andrew
Client – Hashira Studios

Burn it All Campaign — photograph 1 of 8, by Peter Sanjur — 01 / 08

Burn it All Campaign — photograph 2 of 8, by Peter Sanjur — 02 / 08

Burn it All Campaign — photograph 3 of 8, by Peter Sanjur — 03 / 08

Burn it All Campaign — photograph 4 of 8, by Peter Sanjur — 04 / 08

Burn it All Campaign — photograph 5 of 8, by Peter Sanjur — 05 / 08

Burn it All Campaign — photograph 6 of 8, by Peter Sanjur — 06 / 08

Burn it All Campaign — photograph 7 of 8, by Peter Sanjur — 07 / 08

Burn it All Campaign — photograph 8 of 8, by Peter Sanjur — 08 / 08

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