Burn it All Campaign

Hashira Studios

Sector:

Commercial

Location:

Dallas, TX

Year:

2025

Description:

Shot in the dead of winter in Dallas, Burn It All is a visually explosive campaign for Hashira Studios’ new hoodie and pant drop. Conceived by creative director Julio Sanchez, the project explores the theme of toxic love set against a backdrop of surreal destruction — including nuclear blasts and a city seemingly engulfed in flames.

I led the photography, lighting, editing, and video direction, working closely with models Bethany and Andrew to capture moments that felt intense and cinematic. Despite shooting in 20-degree weather and struggling to start a frozen generator mid-shoot, we pushed through and created some of our most evocative imagery yet. Josh Tran assisted on set with lighting and gaffing to help bring the chaos to life.

Credits:
Photography, Video, Lighting, Editing – Peter Sanjur
Creative Director – Julio Sanchez
Assistant / Gaffer – Josh Tran
Models – Bethany & Andrew
Client – Hashira Studios

Burn it All Campaign

Description:

Let's make something memorable

Help me understand the scope of your vision and energy of your project - whether it’s a brand shoot, campaign for a new line of clothes or a creative collaboration. The more details you share, the better.

Expect a reply within 24–48 hours. If it’s a fit, we’ll move into moodboards, scheduling, and production planning from there.